Engage data scientists

How do you market to people who don’t like marketing? Speak their language and meet them where they are.

When a leading data provider wanted to drive brand awareness and perception amongst data scientists, a virtual data science competition on Kaggle garnered nearly 400K pageviews and 22K submissions from 6k+ competitors.

By giving them an interesting dataset to play with, a challenging problem to solve, and tapping into an existing community, the business successfully engaged a massive global audience in an authentic way.

RESULTS

22K submissions

•

6K entrants

•

387K pageviews

•

700 comments

•

22K submissions • 6K entrants • 387K pageviews • 700 comments •

Influencer impact

The competition caught the eye of Kaggle master Philipp Singer, extending reach with earned coverage on a data science YouTube channel. This also fueled further thought leadership, such as a blog and webinar highlighting his unique perspective on the competition.

In their words

  • “I really enjoyed this competition, because a lot of approaches were possible. In the end, a great solution required to tackle very different and complementary tasks...So everyone ends to learn something"

  • “The problem design was very interesting and a good competition with many possible approaches.”

  • “Thanks for hosting this competition, I actually had great fun and I think the use case at hand is one with a lot of practical value."

  • “This was a tough competition that required a lot of ingenuity to do well.”

Looking to win technical audiences?

With a deep understanding of data scientists, software engineers, and other technical buyer personas, I craft innovative marketing strategies to connect with customers in an authentic way and drive your business forward.

Let’s get stuff done together.