Highlight underlying technology
Looking to engage technical audiences and generate leads, but don’t have any upcoming product launches? Bring your underlying technology to the forefront.
When a leading tech company wanted to drive brand perception, thought leadership, and MQL, a multi-pronged campaign showcasing a new knowledge graph addressed the market in an innovative way.
Distilling complex concepts into digestible messaging and conceptualizing interactive visuals explaining how the technology works, the campaign successfully raised the company’s profile and exceeded campaign goals.
COMPONENTS
13 press pieces
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4 speaking opportunities
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2 podcasts
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3 blogs
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13 press pieces • 4 speaking opportunities • 2 podcasts • 3 blogs •
Industry recognition
The campaign won a 2024 Merit Award for Marketing & Communications in Technology Innovation, which recognizes leadership, innovation, creativity, and strategy.
Looking to win technical audiences?
With a deep understanding of data scientists, software engineers, and other technical buyer personas, I craft innovative marketing strategies that build brand awareness in an authentic way to drive your business forward.
Let’s get stuff done together.